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Messaging and Strategy


David Fradin

Renowned Product Management Guru
Calendar icon February 9th, 2018Date 18:00 IST - 19:00 ISTTime

David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership & management skills, Apple promoted him first to Apple Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs.

His trainings are based on his Amazon book “Building Insanely Great Products” (Go to http://amzn.to/2gLxVcI). They cover the complete product management life cycle starting with the founding values, vision, product life cycle & management employed by Apple today.

What students will learn from David is exactly what has made Apple the most valuable company in the world.

Messaging and Strategy

  1. Messaging and Messages
  2. Marketing Strategies, Objectives, Types and Techniques
  3. Media, Mix and Plan
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